BENCHMARKS REPORT
Industry Measure: Business Segment Data
| SIC: | 2052 |
| INDUSTRY: | COOKIES AND CRACKERS |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 7 |
|
1997 SALES FOR THE INDUSTRY: $ 22318 (Total Sales in $Millions) |
|
OPERATING MARGIN: 11.3 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 128.2 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 4.3 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: NABISCO HLDGS CORP -CL A |
39.1 | 8.9 |
| #2: NABISCO HLDGS CORP -CL A |
39.1 | 8.9 |
| #3: KEEBLER FOODS CO |
9.3 | 14.5 |
| #4: GROUPE DANONE -SPON ADR |
9.2 | 5.6 |
| Total of #1-4: | 96.7 | 8.8 |