BENCHMARKS REPORT
Industry Measure: Business Segment Data
| SIC: | 2080 |
| INDUSTRY: | BEVERAGES, GENERAL |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 10 |
|
1997 SALES FOR THE INDUSTRY: $ 49640 (Total Sales in $Millions) |
|
OPERATING MARGIN: 20.5 (EBIT (divided by) Sales) |
|
CAPITAL INTENSITY: 65.4 (Sum of Total Debt plus Shareholder Equity (divided by) Sales) |
|
SALES GROWTH: 5.9 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROE: Net Profits (divided by) Total Shareholder Equity RONCE: EBIT (divided by) Sum of Total Debt plus Shareholders' Equity |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROE | RONCE |
| #1: PEPSICO INC |
42.1 | 21.5 | 23.5 |
| #2: COCA-COLA CO |
38.0 | 56.5 | 56.4 |
| #3: BASS PLC -ADR |
17.1 | 6.6 | 11.8 |
| #4: TRIARC COS INC -CL A |
1.7 | -46.7 | 7.3 |
| Total of #1-4: | 98.9 | 29.4 | 31.4 |