Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

B.
Resources: Reduce resources required for the use of the product

3.
Energy: Reduce the energy the customer uses with the product

A. Effort – Reduce the physical constraints on the customer

Adapt product to differing physical environments of use

To withstand change in temperature or weather

No.	SIC	Year	Note
1	2000	2005	Procter & Gamble has stated that regular Tide will remain the dominant brand because many consumers are unlikely to change their washing habits. The maker of lower-costing Purex claims that customers don't want a separate detergent for cold water, they want a detergent that will work well in all types of water. Purex is now being marketed as a detergent that works well in all temperatures, but even better in cold water than before.
2	2099	1987	Metallic-coated paperboards placed under food help concentrate energy to keep breaded fish & pizza crusts crisp in the microwave. Campbell has a metallic-coated box that traps microwaves to grill cheese sandwiches.
3	2300	2001	Gore-Tex found a way to make Teflon into a waterproof, breathable material. It rapidly stretches a Teflon tape, creating a membrane filled with microscopic holes. By controlling the stretch you can control the holes, making them small enough to keep out water.
4	2389	1991	The Flexor cold-weather ski glove provides terrific dexterity. Improved ergonomics halves the energy needed to grip a ski pole.
5	3085	1993	Company developed blow-molded plastic bottles that don't shrivel at high temperatures for customers such as Ocean Spray and Gatorade.
6	3400	2002	All-Clad fuses layers of aluminum and stainless steel onto the bottoms and sides of its pans and sells four other variations, including one with copper sandwiched inside. The layers make for exceptionally even heat distribution. The pots work so well that most customers don't mind if some of the products can't fit in the dishwasher.

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