Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 ISOLATE SEGMENTS WHO RECEIVE THE LOW PRICE: RELATIONSHIP RENEWAL SEGMENT

1. Customers changing products Choice 3>>

2. Customers at the end of subscription or contract period Choice 3>>

3. Customers who will renew commitments early Choice 3>>

<<Return to Choice 2

<<Directions to Reduce Price