BENCHMARKS REPORT
Industry Measure: Business Segment Data
| SIC: | 2841 |
| INDUSTRY: | SOAP, DETERGENT |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 9 |
|
1997 SALES FOR THE INDUSTRY: $ 15318 (Total Sales in $Millions) |
|
OPERATING MARGIN: 16.3 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 50.3 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 5.8 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: PROCTER & GAMBLE CO |
71.4 | 41.1 |
| #2: BENCKISER N V |
11.6 | 18.5 |
| #3: DIAL CORPORATION |
8.9 | 18.3 |
| #4: CHURCH & DWIGHT INC |
3.8 | 8.7 |
| Total of #1-4: | 95.6 | 32.4 |