Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 ISOLATE SEGMENTS WHO RECEIVE THE LOW PRICE: PERFORMANCE LIMITATION SEGMENT

1. A relatively little known brand Choice 3>>

2. A brand with Performance (i.e., Function, Reliability and Convenience) at the lower end of the brand category Choice 3>>

3. Unpopular products Choice 3>>

4. Old styles or products Choice 3>>

<<Return to Choice 2

<<Directions to Reduce Price