CHOICE 1: Raise Price with No Change in Performance and Cost

CHOICE 2: Isolate the segments who must pay the price increase: ALL SEGMENTS

CHOICE 3: CHANGE A COMPONENT OF PRICE

For a complete explanation of this process, or details of these steps, please review the Directions to Raise Price to Improve Revenues and Margins.

1. Change the Benefit Package
   (no examples)

2. Change the Basis of Charge
   (no examples)

3. Change the List Price Examples>>

4. Change the Optional Components of Price:

• Eliminate forms of discount Examples>>

<<Return to Choice 2

<<Directions to Raise Price