BENCHMARKS REPORT
Industry Measure: Business Segment Data
| SIC: | 3571 |
| INDUSTRY: | ELECTRONIC COMPUTERS |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 41 |
|
1997 SALES FOR THE INDUSTRY: $ 105458 (Total Sales in $Millions) |
|
OPERATING MARGIN: 6.2 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 74.1 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 21.0 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: FUJITSU LTD -SPON ADR |
34.4 | 4.2 |
| #2: COMPAQ COMPUTER CORP |
23.3 | 20.4 |
| #3: SUN MICROSYSTEMS INC |
8.2 | 22.3 |
| #4: DELL COMPUTER CORP |
7.4 | 23.9 |
| Total of #1-4: | 73.3 | 8.4 |