BENCHMARKS REPORT
Industry Measure: Business Segment Data
| SIC: | 3716 |
| INDUSTRY: | MOTOR HOMES |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 9 |
|
1997 SALES FOR THE INDUSTRY: $ 3320 (Total Sales in $Millions) |
|
OPERATING MARGIN: 4.5 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 24.3 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 5.0 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: FLEETWOOD ENTERPRISES |
42.0 | 27.7 |
| #2: COACHMEN INDUSTRIES INC |
16.5 | 23.4 |
| #3: THOR INDUSTRIES INC |
14.6 | 16.0 |
| #4: WINNEBAGO INDUSTRIES |
13.2 | 5.1 |
| Total of #1-4: | 86.3 | 18.4 |