BENCHMARKS REPORT
Industry Measure: Business Segment Data
| SIC: | 3942 |
| INDUSTRY: | DOLLS AND STUFFED TOYS |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 8 |
|
1997 SALES FOR THE INDUSTRY: $ 5540 (Total Sales in $Millions) |
|
OPERATING MARGIN: 15.1 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 82.2 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 14.7 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: MATTEL INC |
87.3 | 21.7 |
| #2: RUSS BERRIE & CO INC |
4.9 | 13.8 |
| #3: MARVEL ENTERPRISES -CL A |
2.7 | -32.8 |
| #4: PLAY BY PLAY TOYS &NOVELTIES |
2.5 | 10.4 |
| Total of #1-4: | 97.4 | 18.4 |