BENCHMARKS REPORT
Industry Measure: Business Segment Data
| SIC: | 4813 |
| INDUSTRY: | PHONE COMM EX RADIOTELEPHONE |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 147 |
|
1997 SALES FOR THE INDUSTRY: $ 570390 (Total Sales in $Millions) |
|
OPERATING MARGIN: 19.6 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 177.0 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 11.6 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: NIPPON TELEGRPH & TELE -ADR |
12.5 | 4.7 |
| #2: AT&T CORP |
9.0 | 11.9 |
| #3: DEUTSCHE TELEKOM AG -SP ADR |
6.6 | 4.7 |
| #4: BELL ATLANTIC CORP |
5.3 | 13.6 |
| Total of #1-4: | 33.4 | 11.1 |