Improve Your Ability to Develop Successful Products and Services
PROBLEMS calling for better product innovation: |
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Poor results in bidding for new customer sales volume
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Customer indifference to new products and services
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Poor representation in new product price points
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Customer defection to other suppliers for better products
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Competitors offering better products
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Low margins on some products
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Late company introduction of innovations
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Poor company reputation for product innovation
SOLUTION: New Products and Services |
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Identify
cost
system where product innovation helps-
Type of customer: Will the product innovation help this customer?
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Physical costs and savings: Does the product innovation save enough cost?
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Price Points: Can you innovate by creating a new product price point?
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Low-end competition: How does your product innovation counter low-end competition?
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Innovate your products for
customer cost reduction-
Add knowledge: Can your innovation increase the speed of information transfer?
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Reduce resources: Could the innovation reduce the money, time, effort or health resources the customer uses?
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Improve experience: Could you innovate to improve the customer's experience with the product?
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Avoid competitor duplication: Are your product innovations likely to make you unique?
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