BENCHMARKS REPORT

Industry Measure: Business Segment Data
| SIC: | 5331 |
| INDUSTRY: | VARIETY STORES |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 31 |
|
1997 SALES FOR THE INDUSTRY: $ 201737 (Total Sales in $Millions) |
|
OPERATING MARGIN: 4.4 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 33.4 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 6.3 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: WAL-MART STORES |
37.7 | 24.1 |
| #2: K MART CORP |
15.6 | 5.4 |
| #3: COSTCO COMPANIES INC |
10.8 | 11.8 |
| #4: WAL-MART STORES |
10.0 | 14.2 |
| Total of #1-4: | 74.1 | 13.2 |