BENCHMARKS REPORT

Industry Measure: Business Segment Data
| SIC: | 5411 |
| INDUSTRY: | GROCERY STORES |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 41 |
|
1997 SALES FOR THE INDUSTRY: $ 204229 (Total Sales in $Millions) |
|
OPERATING MARGIN: 3.6 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 34.2 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 5.0 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: KROGER CO |
13.0 | 15.8 |
| #2: KONINKLIJKE AHOLD NV -ADR |
11.2 | 10.2 |
| #3: SAFEWAY INC |
11.0 | 15.1 |
| #4: AMERICAN STORES CO |
9.1 | 10.0 |
| Total of #1-4: | 44.3 | 10.7 |