BENCHMARKS REPORT

Industry Measure: Business Segment Data
| SIC: | 5941 |
| INDUSTRY: | SPORTING GOODS STORES AND BICYCLE SHOPS |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 7 |
|
1997 SALES FOR THE INDUSTRY: $ 3162 (Total Sales in $Millions) |
|
OPERATING MARGIN: 3.7 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 58.9 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 13.6 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: SPORTS AUTHORITY INC |
40.3 | 6.7 |
| #2: JUMBOSPORTS INC |
19.7 | 5.0 |
| #3: UNITED MERCHANDISING CORP |
14.0 | 12.2 |
| #4: OSHMANS SPORTING GOODS |
11.6 | -5.9 |
| Total of #1-4: | 85.7 | 6.3 |