BENCHMARKS REPORT

Industry Measure: Business Segment Data
| SIC: | 5945 |
| INDUSTRY: | HOBBY, TOY, AND GAME SHOPS |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 12 |
|
1997 SALES FOR THE INDUSTRY: $ 13352 (Total Sales in $Millions) |
|
OPERATING MARGIN: 7.0 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 73.9 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 17.4 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: TOYS R US INC |
74.4 | 10.1 |
| #2: MICHAELS STORES INC |
10.3 | 2.6 |
| #3: CONSOLIDATED STORES CORP |
8.8 | 15.6 |
| #4: ELECTRONICS BOUTIQUE HLDG CP |
2.5 | 7.4 |
| Total of #1-4: | 96.0 | 9.4 |