BENCHMARKS REPORT

Industry Measure: Business Segment Data
| SIC: | 6411 |
| INDUSTRY: | INS AGENTS,BROKERS AND SERVICE |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 55 |
|
1997 SALES FOR THE INDUSTRY: $ 15582 (Total Sales in $Millions) |
|
OPERATING MARGIN: 13.0 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 128.0 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 14.1 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: AON CORP |
24.2 | 5.8 |
| #2: MARSH & MCLENNAN COS |
17.9 | 6.6 |
| #3: MARSH & MCLENNAN COS |
8.6 | 14.8 |
| #4: SEDGWICK GROUP PLC -SP ADR |
7.8 | NC |
| Total of #1-4: | 58.5 | 10.1 |