BENCHMARKS REPORT

Industry Measure: Business Segment Data
| SIC: | 6512 |
| INDUSTRY: | OPERATORS-NONRES BLDGS |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 54 |
|
1997 SALES FOR THE INDUSTRY: $ 3471 (Total Sales in $Millions) |
|
OPERATING MARGIN: 30.6 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 615.9 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 4.8 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: ROUSE CO |
20.8 | 2.4 |
| #2: TRIZEC HAHN CORP |
20.6 | 5.4 |
| #3: CADILLAC FAIRVIEW CORP |
13.1 | 6.7 |
| #4: FOREST CITY ENTRPRS -CL A |
8.9 | -0.1 |
| Total of #1-4: | 63.4 | 5.0 |