BENCHMARKS REPORT

Industry Measure: Company Level Data
| SIC: | 6532 |
| INDUSTRY: | REALESTATE DEALERS |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 12 |
|
1997 SALES FOR THE INDUSTRY: $ 596 (Total Sales in $Millions) |
|
OPERATING MARGIN: 6.9 (EBIT (divided by) Sales) |
|
CAPITAL INTENSITY: 158.7 (Sum of Total Debt plus Shareholder Equity (divided by) Sales) |
|
SALES GROWTH: 2.6 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROE: Net Profits (divided by) Total Shareholder Equity RONCE: EBIT (divided by) Sum of Total Debt plus Shareholders' Equity |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROE | RONCE |
| #1: SUNTERRA CORP |
56.6 | 9.8 | 9.3 |
| #2: ATLANTIC GULF COMMUN CORP |
12.9 | -1167.1 | -21.4 |
| #3: MEGO FINANCIAL CORP |
10.7 | 10.9 | NC |
| #4: MISSION WEST PROPERTIES INC |
9.2 | 57.0 | 84.4 |
| Total of #1-4: | 89.4 | -9.9 | 4.3 |