BENCHMARKS REPORT

Industry Measure: Business Segment Data
| SIC: | 6552 |
| INDUSTRY: | SUBDIVID,DEVELOP,EX CEMETERY |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 42 |
|
1997 SALES FOR THE INDUSTRY: $ 2844 (Total Sales in $Millions) |
|
OPERATING MARGIN: 1.7 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 348.6 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 9.4 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: UNION CAMP CORP |
25.7 | -16.1 |
| #2: DAIEI INC -ADR |
10.9 | 2.1 |
| #3: NEWMARK HOMES CORP |
7.6 | 8.5 |
| #4: ROUSE CO |
7.1 | 14.1 |
| Total of #1-4: | 51.3 | 0.5 |