BENCHMARKS REPORT
Industry Measure: Company Level Data
| SIC: | 7311 |
| INDUSTRY: | ADVERTISING AGENCIES |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 15 |
|
1997 SALES FOR THE INDUSTRY: $ 14129 (Total Sales in $Millions) |
|
OPERATING MARGIN: 11.1 (EBIT (divided by) Sales) |
|
CAPITAL INTENSITY: 31.2 (Sum of Total Debt plus Shareholder Equity (divided by) Sales) |
|
SALES GROWTH: 18.6 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROE: Net Profits (divided by) Total Shareholder Equity RONCE: EBIT (divided by) Sum of Total Debt plus Shareholders' Equity |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROE | RONCE |
| #1: OMNICOM GROUP |
22.1 | 25.7 | 37.1 |
| #2: INTERPUBLIC GROUP OF COS |
21.2 | 21.6 | 29.0 |
| #3: WPP GROUP PLC -ADR |
20.2 | -457.8 | 148.6 |
| #4: YOUNG & RUBICAM INC |
9.8 | 3.6 | 33.3 |
| Total of #1-4: | 73.4 | 36.0 | 35.5 |