BENCHMARKS REPORT
Industry Measure: Business Segment Data
| SIC: | 7331 |
| INDUSTRY: | DIRECT MAIL ADVERISING SVCS |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 7 |
|
1997 SALES FOR THE INDUSTRY: $ 2316 (Total Sales in $Millions) |
|
OPERATING MARGIN: 7.3 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 48.4 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 5.5 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: ADVO INC |
43.9 | 28.1 |
| #2: MOORE CORP LTD |
27.3 | 10.1 |
| #3: HARTE HANKS INC |
18.4 | 19.9 |
| #4: INFOUSA INC -CL B |
8.3 | 12.1 |
| Total of #1-4: | 97.9 | 15.0 |