Intermediary Customer Purchasing from the Product Producer
Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.
A.
Knowledge: Add knowledge
1. Company and products – Help customers recognize and recall name of company and its products
b. Create brand for company or product
Borrow equity of another company's brand
Use licensed properties
| No. | SIC | Year | Note |
| 1 | 2300 | 2001 | OshKosh B'Gosh's licensing brings in much of the company's revenue, and in 2001 the company predicted a 30% to 35% increase of income from royalties. |
| 2 | 2330 | 2001 | Yves Saint Laurent's name is used by contracted manufacturers and on licensed accessories. |
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