Brainstorming Ideas: Final Customer Purchasing from the Producer of the Product

Final customer buying from a product producer. Final or end-user customers incur four cost steps in connection with the product sold by a producer.

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

A.
Knowledge: Add knowledge

1. Company and Products – Help customers recognize and recall name of company and its products.

   1. Warnings and advice

   2. CREATE BRAND FOR COMPANY OR PRODUCT

      1. Build entirely new brand

         1. Create brand for finished product Examples>>

         2. Brand a product ingredient Examples>>

         3. Create a brand for use by a channel of distribution Examples>>

         4. Other Examples>>

      2. Use an existing company-owned brand

         1. Use brand of a related product

            1. Extend brand to a high-end product Examples>>

            2. Extend brand to a low-end product Examples>>

            3. Use brand of product with some ethnic focus Examples>>

            4. Extend brand to products used in the same occasion or purpose Examples>>

            5. Extend brand to products using the branded assets Examples>>

         2. Bring back or use old brand Examples>>

         3. Other Examples>>

      3. Borrow equity of another company's brand

         1. Use licensed properties Examples>>

         2. Use brand of a strong marketing partner

            1. Market through a partner specialized in serving a niche segment of customers and who uses your brand to assist in marketing their product Examples>>

            2. Sell to original equipment manufacturers, who use their brands on your product Examples>>

            3. Create joint venture marketing allianc where both partners market their brands together Examples>>

         3. Other Examples>>

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