Brainstorming Ideas: Final Customer Purchasing from the Producer of the Product

Final customer buying from a product producer. Final or end-user customers incur four cost steps in connection with the product sold by a producer.

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

A.
Knowledge: Add knowledge

1. Company and products – Help customers recognize and recall name of company and its products

   1. Warnings and advice

   2. Create brand for company or product

   3. ATTRACT ATTENTION OF CUSTOMERS TO BRAND NAME

      1. Approach customers individually

         1. Use direct mail or email Examples>>

         2. Send samples Examples>>

         3. Use checkout coupons Examples>>

         4. Send catalog Examples>>

      2. Create an unusual "theme"

         1. Adopt a clever name Examples>>

         2. Use a particular color Examples>>

         3. Use a set of sounds Examples>>

         4. Develop a "spokescharacter" Examples>>

         5. Use other approach to develop theme Examples>>

         6. Use a memorable phrase Examples>>

      3. Use non-traditional advertising in space available to many people

         1. Advertise on vehicles Examples>>

         2. Use free airwaves Examples>>

         3. Put on public event Examples>>

         4. Seek favorable placement in third party media Examples>>

         5. Other Examples>>

      4. Establish local presence independently

         1. Physical presence near customer

            1. "Flagship" locations Examples>>

            2. Other Examples>>

         2. On line presence Examples>>

      5. Use local partners to ease market entry Examples>>

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