Intermediary Customer Purchasing from the Product Producer
Obtain Steps: The Obtain steps include all activities preceding the selling of the product. These activities include the costs of identifying potential suppliers and stocking the product.
A.
Knowledge: Add knowledge
2. Relative benefits – Help customers understand the unique benefits of your product
a.
Warnings and advice
| No. | Year | SIC | Note |
| 1 | 2082 | 2003 | SABMiller PLC's decision to put more time, energy and money behind Miller's core brands could lead to the shared distributors' paying more attention to the Miller brand. However, its decision to give up market share on its less-profitable brands opens the door for Coors to move in. Michelob Ultra, Anheuser-Busch's low carbohydrate super-premium beer introduced last fall, has likely snapped up market share from the Budweiser and Miller brands and Coors Light. With Anheuser-Busch's size and leverage, it can afford to introduce new products in an attempt to gain market share without much risk to its bottom line |
| 2 | 3571 | 2003 | While some nonlinear strategic actions turn out well for companies, others cause problems. IBM entered the industry by basing its PC on a Microsoft system. Microsoft was however allowed to sell the system to third parties which gave competition to IBM. |
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