Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

A.
Knowledge: Add knowledge

2.
Relative benefits – Help customers understand the unique benefits of your product

B. Establish reputation for brand

Draw on reputation of existing products

Combine product with strong brand of another firm

No.	Year	SIC	Note
1	1995	2000	New types of product sampling programs are evolving, in which products are packaged together for greater effect. Co-Op has packaged a single serving of Alberto-Culver's Molly McButter in its Success Rice.
2	2003	2064	The venture between Nestle and Colgate Palmolive will develop gum and candy products that offer benefits such as teeth whitening and plaque fighting. Colgate of New York already has been testing Colgate Dental Gum, which is meant to reduce plaque and clean teeth. The gum will be the new venture's first product.
3	2004	3571	Sony turned up the hype on its next PlayStation 3 console three years ago, announcing plans with IBM and Toshiba to create a low-cost chip to power the console, called Cell, that can run circles around today's supercomputers.
4	2002	3577	EMC Corp. has struck a deal with Dell to sell co-branded products, thus they gain thousands of new customers in the midrange storage market which is dominated by HP.
5	2004	3661	Motorola Inc. has agreed to include a version of iTunes software on new Motorola phones. Motorola will begin shipping such phones in the first half of next year. The phones will be able to store between 6 to 12 songs. The arrangement with Motorola will expose millions of consumers to Apple's music products. This is the first time that Apple has allowed users of other companies' portable gadgets to play music purchased from the iTunes Music Store.
6	2005	3712	Mitsubishi Motors recently agreed to boost the number of mini-vehicles it produces for sale under Nissan's brand to 59,000 from 20,000. It is also negotiating with SGA Peugeot Citroen about a similar agreement.
7	2005	4832	XM had a major advantage in its relationship with auto manufacturers. For example, it's paying General Motors Corp. about $440 million, depending on sales, to be its exclusive satellite-radio partner until 2013. GM has other incentives to help XM. It financed XM's two satellites and took a stake in the company. GM executives figured XM would complement OnStar, its popular navigation and security service. When XM rolled out, GM ensured that satellite radio was a factory-installed option on 2002 Cadillac Sevilles and DeVilles, meaning it was bundled with other options and was an easier sell to consumers. GM also factory-installed XM on 25 of its 2003 models, ranging from Cadillacs to Chevrolets. GM and other auto partners also sold XM's service at their dealerships. Sirius had BMW AG, DaimlerChrysler AG, and Ford Motor Co. in its camp. Until recently these companies mostly offered satellite radio through dealers, meaning customers had to request it and pay a few hundred dollars extra for installation. DaimlerChrysler was a Sirius investor, but its commitment was lackluster. Its first factory-installed Sirius radios were available on only a couple of models.
8	1994	4841	Spiegel & Time Warner are planning a catalog-based home-shopping channel, Catalog 1.
9	2004	4899	EarthLink has funded trials of high-speed fixed wireless and power-line networks, including a test that began last year with Con Edison in New York. The new technologies could go commercial within two years.
10	2004	4899	New technologies like digital and HD television and internet are increasing demands for more bandwidth. Therefore, developers are seeing installed fiber-optic cable networks as something future home buyers will demand. Pulte homes announced a marketing agreement with Verizon to install fiber-optic cables in four Pulte developments in California. Fiber-optic cable systems are within reach of 970,000 homes in North America, a number than has dramatically increased.
11	1987	5812	Wendy's to offer Baskin-Robbins Ice Cream. Other joint ventures: Dairy Queen with Mr. Donut, Taco John's with Bresler's ice cream. 7-Eleven to sell Church's fried chicken or Hardee's hamburgers.
12	2003	5812	Today, Wendy's research indicates that its share of the salad market in its category has surged to 34%. But McDonald's could eat away its rival's lead with a line of salads it started to develop last spring. The company raised the ante by pairing its salads with Paul Newman's dressings and warm grilled or fried chicken.
13	2003	5812	In an effort to cater to an increasingly carb and calorie conscious clientele,Applebee’s is launching an initiative that offers a Weight Watchers menu.
14	2004	5900	The ESPN deal shows how, as wireless-subscriber growth slows, cellular carriers increasingly are relying on new, narrowly targeted brands to keep expanding.
15	2004	6141	The partnership of MasterCard and the Diners Club Card is an extension of MasterCard's relationship with Citigroup, one of the largest issuers of MasterCard products, including American Airlines Aadvantage card.

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