Brainstorming Ideas: Intermediary Customer Purchasing from the Product Producer

Intermediary Customers Purchasing from the Producer of the Product. Each of these costs represent steps an intermediary or channel customer must take in connection with the product.

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

1. Knowledge: Add knowledge

   1. Company and products

   2. Relative benefits – Help customers understand the unique benefits of your product

      1. Warnings and advice

      2. Establish reputation for brand

      3. DELIVER BRAND MESSAGE TO CUSTOMERS

         1. Deliver message directly to customer Examples>>

         2. Use traditional media Examples>>

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