Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: LOSS LEADER SEGMENT / A LOW PRICED STAND-ALONE PRODUCT THAT IS LIKELY TO FORM PART OF A PRODUCT SYSTEM
CHOICE 3 COMPONENT: ACQUIRE THE PRODUCT
| No. | SIC | Year | Notes |
| 1 | 4724 | 2004 | Traditional travel Web sites are being challenged by new specialized search engines that can scan up to 150 other travel sites for prices. Almost none of the search engines charge a fee. Rather, they hope to make money by getting referral fees off commissions from the hotels, airlines, car-rental, and travel agencies when users click through and make a purchase. |
<< Return to Choice 3