Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, RAISE PERFORMANCE AND COST BY SMALLER AMOUNT
CHOICE 2 ISOLATE SEGMENTS: SEGMENTS SERVED BY COMPETITORS LIKELY TO FOLLOW THE PRICE INCREASE
CHOICE 3 COMPONENT: ADD AN EXTRA FEE ON TOP OF VARIABLE CHARGE
| No. | SIC | Year | Notes |
| 1 | 4813 | 1997 | AT&T's One Rate Plus plan offers 10 cents per minute on any long-distance call at any time, plus a $4.95 per month fee that is sometimes waived for 2 or more months. You have to ask for the plan over the phone, negotiate for it or you won't get it. |
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