BENCHMARKS REPORT

Industry Measure: Business Segment Data

SIC: 7311
INDUSTRY: ADVERTISING AGENCIES
BENCHMARKS FOR THE INDUSTRY
NO. OF SEGMENTS REPORTING IN THE INDUSTRY:
15
1997 SALES FOR THE INDUSTRY:
$ 13336

(Total Sales in $Millions)
OPERATING MARGIN:
11.0
(Allocated Operating Profits (divided by) Segment Sales)
ASSET INTENSITY:
144.3
(Allocated Assets (divided by) Segment Sales)
SALES GROWTH:
18.6
(Compound 3-Year Growth Rate in Sales for the
Median Participant in the Industry)
BENCHMARKS FOR THE TOP FOUR COMPETITORS
ROA: Allocated Operating Profits (divided by) Allocated Operating Assets
Competitor/Rank by Sales Market Share

(% Ind. Sales)

ROA
#1:
OMNICOM GROUP
23.4 8.1
#2:
INTERPUBLIC GROUP OF COS
22.5 6.6
#3:
WPP GROUP PLC -ADR
11.3 9.0
#4:
YOUNG & RUBICAM INC
10.4 7.1
Total of #1-4: 67.6 7.6

Industry Measures

Quartile Ranking

SIC Finder