Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: PERFORMANCE PERCEPTION SEGMENT
CHOICE 3 COMPONENT: ALLOW THE CUSTOMER TO SET THE PRICE
| No. | SIC | Year | Notes |
| 1 | 7375 | 2005 | AOL is introducing pay-per-call ads. With them, advertisers only pay if a consumer dials an 800 number that appears with the spot. This differs from traditional approaches, in which advertisers pay if consumers click on their ads. Bidding starts at $2 per call. |
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