BENCHMARKS REPORT

Industry Measure: Business Segment Data

SIC:	7999
INDUSTRY:	AMUSEMENT AND RECREATION SYCS NEC

BENCHMARKS FOR THE INDUSTRY

NO. OF SEGMENTS REPORTING IN THE INDUSTRY:
43

1997 SALES FOR THE INDUSTRY:
$ 13304

(Total Sales in $Millions)

OPERATING MARGIN:
11.5
(Allocated Operating Profits (divided by) Segment Sales)

ASSET INTENSITY:
158.0
(Allocated Assets (divided by) Segment Sales)

SALES GROWTH:
9.3
(Compound 3-Year Growth Rate in Sales for the
Median Participant in the Industry)

BENCHMARKS FOR THE TOP FOUR COMPETITORS

ROA: Allocated Operating Profits (divided by) Allocated Operating Assets