Brainstorming Ideas: Final Customer Purchasing from an Intermediary of the Product

A Final customer buying from an Intermediary. Each of these costs represent steps an Final or end user customer must take in connection with the product purchased from an Intermediary supplier.

2. Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

1. Knowledge: Add knowledge

2. Resources: Reduce resources required for the use of the product

   1. Money: Reduce the money the customer uses with the product.

      1. REDUCE THE LEVEL OF PAYMENT FOR USE OF THE PRODUCT

         1. Warnings and advice Examples>>

         2. Reduce price for a comparable product

            1. Package functions for lower cost per function used Examples>>

            2. Create price tiers Examples>>

            3. Offer introductory pricing Examples>>

            4. Lead prices down Examples>>

            5. Reduce price of component Examples>>

         3. Reduce Performance benefits

            1. Reduce Function benefits

               1. Reduce options Examples>>

               2. Reduce size, speed or power Examples>>

               3. Reduce fit or style Examples>>

               4. Reduce choice Examples>>

            2. Reduce Convenience benefits Examples>>

            3. Reduce both Function and Convenience benefits

               1. Produce inexpensive products with little known brand name Examples>>

               2. Serve secondary markets with little known brand name Examples>>

               3. Reduce ambiance or advice and increase customer purchase or preparation time Examples>>

               4. Other Examples>>

            4. Reduce Reliability Examples>>

         4. Substitute lower cost benefits for higher cost benefits Examples>>

<<Return to Use Steps