Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

B.
Resources: Reduce resources required for the use of the product

1.
Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

B. Reduce the customer's spending on people, purchases or capital costs the customer uses with the product itself

Purchase costs used with the product itself
Reduce purchases of items used with the product itself
Reduce need for energy to use product

Design product to use variable amounts of energy

No.	SIC	Year	Note
1	3661	2002	The $499 Razor Zayo is thin and uses the same Pocket PC processor and memory as the Toshiba Pocket PC E740. It can be set on battery-saving mode when working on e-mails or the calendar. However, music or videos quickly sap the batteries.
2	3674	2001	Last month, AMD delivered the Athlon 4, a new version intended for notebook PC's and a mobile version of the Duron. Both are equipped with a battery-saving technology called Power Now-Amd's answer to Intel's SpeedStep, which is included in most mobile PCs.
3	3674	2000	Transmeta Corp. is starting to battle chip giant Intel. Transmeta has designed software that goes right onto its chips. It says that makes for simpler designs that use less power and cost less. It's aimed at the portable PC market. It lets power usage float up or down, depending on the need. Basically, it reduces the amount of power used when a computer does easy tasks. That saves battery life on lap tops. Intel offers a power-saving feature but it is manual.
4	4813	2003	Vonage has managed to solve the DSL phone problem by providing a free device that lets customers choose the amount of bandwidth desired for their call. They can talk and still surf.

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