Final Customer Purchasing from an Intermediary of the Product

Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.

B.
Resources: Reduce resources required for the use of the product

1.
Money: Reduce the money the customer uses with the product. For more ideas on using pricing, please see the Improve/Pricing section of StrategyStreet.

D.
Improve the customer’s profits directly

No.	Year	SIC	Note
1	1992	0	Consumers are willing to sacrifice helpful salespeople, alterations, home deliveries for lower prices.
2	2005	5044	Now Staples is hoping to capitalize on the pet peeves of desk bound employees everywhere. Over the years the chain has been so inundated with customers' product suggestions that last year it launched a competition, offering the winner $25,000 and the chance to manufacture and market the product under Staples' recently relaunched store brand.
3	2000	5092	Pets.com has spent $21 million over the past year on advertising and the company has gotten a visibility boost from its alliance with Amazon.com, which owns 30% of the company. However there is one problem, the financial results are dismal. To grab market share the company is offering shipping to the East Coast well below costs, this has helped boost sales to an annual rate of $20 million.
4	2002	5999	Selling on eBay has become an occupation for so many people that the company plans to offer full time eBay merchants a chance to buy low-cost health benefits
5	1999	6029	Bank of America's biggest potential advantage as it rolls out the service, called Internet Order Center, is its huge base of business customers, more than any other U.S. bank. Bank officials are considering promoting the companies that sign up for the service to almost 20 million retail banking customers with its credit cards.
6	2005	6159	GE's business development program is known as "At the Customer, For the Customer," or ACFC. The ACFC tool kit includes proven methods from GE to map processes, reduce waste, integrate acquisitions and build leaders. The goal of ACFC is to give GE customers an edge over rivals. GE does not charge for this service, as they feel it aligns them as a strategic partner with customers with expected future business.

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