Final Customer Purchasing from an Intermediary of the Product
Use Steps: Use steps include all the Final customer's activities to find the appropriate product category at the Intermediary, to choose among the alternatives to the product and to take delivery of the product.
B.
Resources: Reduce resources required for the use of the product
2.
Time: Reduce the time the customer must spend with the product
A. Reduce steps the customer must use with the product
Warnings and advice
| No. | Year | SIC | Note |
| 1 | 2001 | 4724 | Expedia invested in new technology to help make its site easier to use. This increased the percentage of visitors who actually booked travel to 5.7% up from 3.8% a year earlier. |
| 2 | 2000 | 5331 | Consumers, have proven less willing to troop to the big, often distant specialty stores for products they can buy on their regular trips to more conveniently located discounters. |
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