Final Customer Purchasing from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
B.
Resources: Reduce resources required for the use of the product
2.
Time: Reduce the time the customer must spend with the product
A. Reduce steps the customer must use with the product
Bring products closer to the customer
Target your products on markets with limited competition from the leading industry competitors
| No. | SIC | Year | Note |
| 1 | 4812 | 1992 | Technological advances have narrowed the quality gap between large and small telecommunications companies, allowing smaller ones to home in on selected markets with personalized service and sophisticated products. |
| 2 | 8221 | 2003 | Rather than catering to 18-to 22-year olds looking to find themselves, Apollo Group Inc. focused on the then-neglected market of working adults. The company recruited working professionals as teachers, rather than tenured professors. |
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