Brainstorming Ideas: Final Customer Purchasing from an Intermediary of the Product

A Final customer buying from an Intermediary. Each of these costs represent steps an Final or end user customer must take in connection with the product purchased from an Intermediary supplier.

3. Maintain Steps: Maintain steps include all activities required to keep the product in working order. These steps include the costs the customer incurs to diagnose and correct product problems.

1. Knowledge – Add knowledge

2. Resources – Reduce resources required for the use of the product

   1. Money

   2. Time – Reduce the time the customer must spend with the product

      1. REDUCE STEPS THE CUSTOMER MUST USE WITH THE PRODUCT
         

         1. Bring products closer to the customer Examples>>

         2. Reduce customer steps in the product process

            1. Complete some of customer's steps with the product Examples>>

            2. Reduce customer choices Examples>>

         3. Modify product to reduce maintenance

            1. Intervene earlier in the process to reduce problems Examples>>

            2. Other Examples>>

         4. Increase the quality of the product to reduce customer time in repair

            1. Reduce delivery errors or delays Examples>>

            2. Improve the initial quality or durability of the final product Examples>>

            3. Other Examples>>

         5. Reduce product or process components to reduce time in repair or maintenance Examples>>

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