Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

B.
Resources: Reduce resources required for the use of the product

2.
Time – Reduce the time the customer must spend with the product

B. Improve wait times in the process

Reduce wait times in the process
Allow customers to complete some of company's steps to save time

Enter orders directly into company system

No.	Year	SIC	Note
1	2001	3571	Dell rose to the top of the personal-computer pack, achieving a worldwide market share of 13.1% and a domestic share of 23.6% in the second quarter of 2001. The company did this despite producing highly conventional PCs. They have perfected the manufacturing and distribution process, selling directly to customers and encouraging rapid turnover to prevent computers from depreciating on the shelves.
2	1991	3600	GE is experimenting with letting major customers enter orders directly into GE's data system.
3	1993	4131	A new computer software program to be installed midyear will allow Greyhound passengers to buy their tickets in advance, using a toll-free telephone number.
4	1993	4512	New electronic ticket machines are like ATMs for airline tickets. Just phone in your reservation, stick your credit card in the ETM, & pop out your airline tickets.
5	2002	5812	At 60 stores in the Denver area customers can pre-order and prepay for beverages and pastries via telephone or on the Starbucks Express Web site.

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