Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

B.
Resources: Reduce resources required for the use of the product

2.
Time – Reduce the time the customer must spend with the product

B. Improve wait times in the process

Reduce wait times in the process
Speed the process

Exploit different time urgencies in process and customers

No.	Year	SIC	Note
1	2002	2711	Months in the planning, RedEye aims to go after young urban commuters with shorter, USA Today-style stories that don't continue on an inside page. Every Wednesday, the paper will feature a 20-page pull-out from a Metromix, the Tribune's popular entertainment, and restaurant listings Web site.
2	2000	3571	Dell Computer's direct-sales model squashed an archaic, costly system that placed middlemen between PC makers and customer. PC distributors automated and speeded up their inventory cycle-cutting warehouse time to 5 weeks this year instead of 12 in 1997-but they still couldn't keep up with Dell's 6-day average. Not when shelved PCs lose 1% of their retail value every week.
3	2002	3711	To save development time at Toyota, engineers began skipping the usual step of making a clay model. Instead, they made a computer graphic of the gist, complete with a short sequence showing the car cruising down a virtual road. Production started 18 months after the bosses approved the design, one of Toyota's fastest developments ever, and about seven months quicker than European or U.S. manufacturers. A reduction in development time to 18 months from 25 months would shave between 19% and 20% from development costs.
4	2004	4522	Pogo, a proposed air taxi service, will not be cheap. A 300-mile trip will cost $6.50 a mile or roughly $2000 one way. That gets you four passenger seats which comes to $500 for one person. Chartering an 11 seat plane runs $10 to $12 a mile. Pogo's target customer is a middle manager, age 30 to 50 who earns in excess of $150,000 and flies eight to ten times a year.

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