Brainstorming Ideas: Intermediary Customer Purchasing from the Producer of the Product

Intermediary Customers Purchasing from the Producer of the Product. Each of these costs represent steps an intermediary or channel customer must take in connection with the product.

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

1. Knowledge

2. Resources: Reduce resources required for the use of the product

   1. Money

   2. Time – Reduce the time the customer must spend with the product

      1. Reduce steps the customer must use with the product

      2. Improve wait times in the process

      3. HELP CUSTOMERS OBTAIN AND USE RELATED PRODUCTS

         1. Add to the main product components the customer uses

            1. Design product to use specific complementary product Examples>>

            2. Build complementary product into main product Examples>>

         2. Offer products that could be purchased with the main product, saving purchase time Examples>>

         3. Other Examples>>

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