Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

B.
Resources: Reduce resources required for the use of the product

2.
Time: Reduce the time the customer must spend with the product

E.
Enable customer to use product at will rather than on a schedule

No. SIC Year Note
1 2750 2002 In 1994, R.R. Donnelly believed that digital technology could change book publishing for the better. They established a business unit for it. Unfortunately, there was little interest.
2 3695 2005 TiVo features technology that VCRs don't, such as the ability to pause live broadcasts.
3 4512 2004 The newest idea is an air taxi service called Pogo, using a new generation of lightweight jets on order. The plan is to introduce air travel on demand. Pogo will begin next year with a new class of six jets flying in the Northeast, using some of the 5,400 smaller airports that are situated within a half hour's drive of 93% of Americans. These airports are free of the aggravating congestion of the 50 largest domestic hubs, through which 90% of travelers pass.
4 4833 2003 TV studios are also moving more quickly to take advantage of DVDs. So far, DVDs may have hurt more than helped TV-viewing as people are just popping in their favorite movies at night instead of watching the local news. But TV networks are beginning to introduce DVDs of their shows, both old and new. DVDs can propel a show even after TV execs think viewers don't want it.

<< Return to Use Steps