Final Customer Purchasing from the Product Producer
Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.
B.
Resources: Reduce resources required for the use of the product
3.
Energy: Reduce the energy the customer uses with the product
A. Effort – Reduce the physical constraints on the customer
Overcome physical limitations of the user
Enable remote usage
Enable stationary product to work with other portable products
| No. | SIC | Year | Note |
| 1 | 3663 | 1988 | Bell Atlantic's new cell phones come equipped with a personal answering machine. So the telephone call is always completed: customers can get calls when they aren't actually in their cars. |
| 2 | 4812 | 1997 | Audible delivers audio content over the Internet. A customer downloads from Audible.com into Audible's $250 palm size digital player which hooks up to a PC's serial port. |
| 3 | 7372 | 2005 | Microsoft is trying to improve upon Research in Motion's messaging service with a technology called ActiveSync that relays e-mails to phones directly form its ubiquitous Exchange e-mail servers. Microsoft offers the technology free with an Exchange server. |
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