Final Customer Purchasing from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

B.
Resources: Reduce resources required for the use of the product

3.
Energy – Reduce the energy the customer uses with the product

A.
Effort- Reduce the physical constraints on the customer

No.	SIC	Year	Note
1	0	2004	The most effective strategy for serving affluent customers is to give them entire stores or malls of their own. Poag and McEwen have built lifestyle centers. These complexes feature open-air shopping, high-end stores, and parking lot access to every shop. And because they are small compared to typical malls, they can be located closer to affluent neighborhoods.
2	2032	1993	Gerber and Beech-Nut introduced new lines w/ small microwave dishes aimed at toddlers.
3	2676	2004	In Russia P&G started talking to Russian women and learned that most disliked the Always pads for feminine protection. It turned out most liked a thicker pad because it made them feel more secure. By designing one P&G has gained eight share points in Russia and the company's margins are on par with the corporate average.
4	3537	1998	Warehouse trucks are showing higher growth than counterbalance trucks in Europe, the US and Japan, where there is an established infrastructure (covered warehouses with smooth floors).
5	3571	2004	OQO startup just pioneered "the world's smallest and most versatile PC," which is usable as a handheld computer with built-in wireless Internet connection. The mini device is perfectly compatible and functional as a regular PC.
6	4813	2003	Vonage has many add-ons to offer customers: flexible area codes for example. A customer may specify any area code desired.
7	7041	1998	Ski resorts across the nation are selling building lots, constructing housing developments, creating golf courses and carving hiking and biking trails out of the wilderness. The resorts have not been able to attract enough customers in the winter, but by turning their seasonal business into a year round operation, the resorts are focusing on acreage to boost revenues.

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