Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

B.
Resources: Reduce resources required for the use of the product

3.
Energy: Reduce the energy the customer uses with the product

B. Health – Reduce the toll the product takes on the customer's health

Remove components toxic or dangerous to user

No.	SIC	Year	Note
1	2000	1987	New hot cocoa is sugar free, with sugar free marshmallows.
2	2000	1991	Kraft made the first fat-free foods like cheese, salad dressings, mayonnaise, and baked goodies.
3	2000	1991	Jolly Time is offering American's Best popcorn, grown without pesticides.
4	2020	1986	Tootje has a successful product: though rich tasting, it is lower in calories than fruit yogurt.
5	2021	1991	Almost 40% of the new dairy products introduced in 1989 were "light." Pollio recently introduced in five states non-fat ricotta and mozzarella cheeses.
6	2024	1989	Kraft has produced the first national brand of ice cream that is virtually free of fat and cholesterol.
7	2024	1990	Dreyer's was one of the first to come out with "light" ice cream and offers a low-fat frozen yogurt and a new fat-and cholesterol-free dairy dessert.
8	2043	2004	Last year, Kellogg came out with versions of children's classics such as Froot Loops and Frosted Flakes with one-third less sugar. General Mills began selling a version of Cocoa Puffs and other brands with 75% less sugar.
9	2051	1990	Kaufmarkt's premium breads are made from grains grown without any chemical fertilizers or pesticides. It has its own mills at the entrance to the bakery. Signs on the mills tell customers why grains are being ground on the premises.
10	2082	1988	In 1975, Miller successfully introduced the first light beer. Anheuser later introduced its Michelob Light; Coors later introduced Coors Light.
11	3575	2004	Flat screens cost more, but save space, consume less electricity and don't emit radiation. The flat-panel industry is dominated by suppliers in South Korea and Taiwan such as Samsung Electronics Co. and AU Optronics Corp.
12	3600	2002	In addition to expanded product lines under the Vidal Sassoon, Revlon and Sunbeam names, the maker of hair and personal care products Helen of Troy has expanded into direct marketing. The best selling product is IGIA Ion Aire hair dryer which reduces damage with lower heat and faster drying time.
13	3949	1998	Penn Racquets Sports has made their tennis balls dye-free for their new customers, dogs. The tennis balls have the Ralston Purina Co. logo, thanks to a licensing deal with the dog-food giant.
14	5812	1991	To cater to the nutrition-conscious, McD's introduced a 91%-fat-free McLean Deluxe burger.
15	5812	2003	In an effort to cater to an increasingly carb and calorie conscious clientele, Ruby Tuesdays rolled out more than 30 new low-carb menu items and will add low-carb and low-fat selections. The new selections will allow the restaurant to cater to all segments of the market and retain customers who are dieting. Replacing soybean oil with canola oil lowers saturated fat intake.

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