Final Customer Purchasing from the Product Producer

Use Steps: Use steps include all the customer's value added activities or the consumption of the product itself. These steps include all the costs the customer incurs in employing the product in its intended use.

B.
Resources: Reduce resources required for the use of the product

3.
Energy: Reduce the energy the customer uses with the product

B. Health – Reduce the toll the product takes on the customer's health

Add components to make product healthier

No.	SIC	Year	Note
1	0	1989	Geritol has been fortified with more vitamins to make it more appealing.
2	100	1987	University of Wisconsin developed a carrot that contains up to 5 times more carotene.
3	2000	1989	Geritol has been fortified with more vitamins to make it more appealing.
4	2033	1986	Coca-Cola also coming out with a Minute Maid calcium juice which is all juice. Citrus Hill plus calcium is 60% juice.
5	2047	1987	Premium pet food products pack in more "higher-energy" ingredients such as vitamins and minerals in smaller servings.
6	2064	2003	The venture between Nestle and Colgate Palmolive will develop gum and candy products that offer benefits such as teeth whitening and plaque fighting. Colgate of New York already has been testing Colgate Dental Gum, which is meant to reduce plaque and clean teeth. The gum will be the new venture's first product.
7	2086	1987	Coca-Cola added calcium to its Tab drinks.
8	2086	2001	P&G launched its product, Nutristar, last month in Venezuela after years of research and development and clinical tests. A powdered drink that contains eight vitamins and five minerals, Nutristar is sold at most food stores in flavors like mango and passion fruit.
9	2841	1999	Georgia-Pacific, hoping to capitalize on consumers' fear of bacteria, designed Pacific Garden, a soap featuring germ-killing agents.
10	2842	2001	SurModics makes special coatings to lubricate surgical tools and devices put into people's bodies. It found a market in the early stages of its growth and in the past five years, its profits have gone up 140% a year.
11	3575	2003	Flat-Panal display monitors or LCD reduce eyestrain because they don't flicker. Cathode ray tubes and images are brighter and sharper.
12	3711	2003	To compete with all the European cars, Lexus has launched the LS 340 with a new six speed automatic transmission, revamped steering and suspension, new safety features and an optional system that uses radar to sense a crash and prepare for a potential impact.
13	3715	1998	Volvo said that the new Volvo 660 will feature an optional smoke detector. Research shows that the most common type of truck fire is an electrical fire which can go undetected for a long period of time.
14	3845	1990	A new wheelchair lets users exercise while in it. The chair strengthens leg muscles and allows blood that's normally pooled in the lower legs to move upstream, reducing swelling and lowering the risk of pressure sores.
15	8062	1988	IBM and U.C. Davis developing robot to assist surgeons in hip operations. Unless the prosthesis for a hip is fitted precisely to a matching cavity in the bone, the new hip can be a fragile substitute for the real thing. Robot more accurate in drilling.

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