Countering Falling Prices with StrategyStreet

Attract customers by encouraging them to make an initial or follow-on purchase, including the following sub-objectives:

• Attract customers of a vulnerable competitor.

• Encourage initial or occasional demand.

• Encourage purchase of other products separate from the discounted product.

• Improve share of customer purchases.

• Liquidate inventory.

Retain customers who would purchase from a competitor, including the following sub-objectives:

• Match competitive prices.

• Punish or preempt competitive discounts.

• Narrow price differences with competition.

• Avoid adverse public action reducing company revenues.

Reward customers to encourage their cost saving or revenue building actions, including the following sub-objectives:

• Reward customers with low cost-to-serve.

• Shift demand to more favorable time.

• Reward creation of demand.