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How Do I Change Pricing?
Attract customers by encouraging them to make an initial or follow-on purchase, including the following sub-objectives:
Attract customers of a vulnerable competitor.
Encourage initial or occasional demand.
Encourage purchase of other products separate from the discounted product.
Improve share of customer purchases.
Retain customers who would purchase from a competitor, including the following sub-objectives:
Match competitive prices.
Punish or preempt competitive discounts.
Narrow price differences with competition.
Avoid adverse public action reducing company revenues.
Reward customers to encourage their cost saving or revenue building actions, including the following sub-objectives:
Reward customers with low cost-to-serve.
Shift demand to more favorable time.
Reward creation of demand.