Product Purchased Segments. Customer segments purchasing a particular product receive the lower price. These segments include those who might purchase parts of a product system, lower price point products, loss leaders, product packages or affiliations with the company, among others.
Margin Building Segments. Customer segments who take unusual action to improve company revenues or reduce company costs receive this low price.
Competitive Supplier Segments. Customer segments purchasing from a particular competitor receive the low price. These segments include customers of aggressive competitors, customers in a limited geography and those purchasing at particular periods of time, among others.