Countering Falling Prices with StrategyStreet

Show Me Some Examples: Example 3

Provide a free or heavily discounted product from the company, other than the product on sale:

No. SIC Year Notes
1 4812 2005 Cingular Wireless tweaked its popular FamilyTalk plans to gain more users. For $10, a family plan can add an extra line. Two subscribers can share 1,100 minutes for $80 a month; the old plan offered 850 minutes for $70 monthly. Family plans help wireless companies lower customer turnover. Rivals T-Mobile and Verizon Wireless are also lowering fees for extra lines.